Private Revenue Audit · variance.world
plumber·Austin TX·Technical Audit

Peak Plumbing Services

This report identifies the technical issues on Peak Plumbing Services's website that are reducing inbound leads.

Performance 34/1003 Critical Issues$6,800/mo gap

Infrastructure Scores

34
Performance
40
Mobile
58
SEO
61
A11y

Core Web Vitals — Google Ranking Factors

LCPFAIL

7.2s

Page Load Speed

Good < 2.5s

TTFBFAIL

1.1s

Server Response

Good < 800ms

TBTFAIL

380ms

Interactivity

Good < 200ms

CLSFAIL

0.280

Layout Stability

Good < 0.1

Performance vs Market Leader

Peak Plumbingyou
34/100
austineliteplumbing
89/100

Est. Monthly Revenue Gap

$6,800

Based on local search volume × conversion loss from technical friction vs market leader

Issues Found (4)

Extremely Slow Page Loadcritical

Page takes 7.2s to show content. Google's threshold is 2.5s.

Revenue Impact

Every 1s delay reduces conversions by ~7%. At 7.2s, you're losing an estimated 32% of visitors before they see your phone number.

Broken Mobile Layoutcritical

Site is not optimized for mobile. Contact button is cut off on iPhone.

Revenue Impact

68% of plumbing searches happen on mobile. Customers who can't find your number in an emergency will call the next result.

Missing Local SEO Signalscritical

No structured data, missing service area markup, no schema.org/LocalBusiness.

Revenue Impact

Google Map Pack shows top 3 results. Without local SEO markup, you are algorithmically excluded from this prime real estate.

Contact Form Returns 404warning

Submitting the contact form on mobile returns a broken page.

Revenue Impact

Customers who try to book and hit an error leave and don't return. 2 of your last 10 Google reviews mention difficulty contacting you.

Revenue Recovery

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